AMPC held their first ideation day on the 23rd of November 2016. The day focused on the future of the red meat industry, looking particularly at the research and development path for the next 5 years.For those who attended it was an opportunity to discuss the future of the industry and have a say on how funds can be put into projects in the coming years.
The key issues under discussion were:
- Competition
- Consumption patterns
- Climate change
- Regulatory issues
- Social licence to operate
- Value chain integration.
